How to find Longtail Keywords using Competitive Analysis | SEO Keyword Research

The term ‘long tail’ is a metaphor for the long, bottom end of a distribution curve representing search engine frequencies.

The definition of a long tail keyword is 3 or more keywords used together as a phrase to create a more niche focused search (query). The more keywords used, the more focused the target and audience.

The top of the graph, or the head (Picture a tall animal with long tail like a dragon or a dinosaur) represents the most common and basic keywords used to begin a search. This is known as the head term. When using this head term for keyword research, many call it a “seed keyword”.

Head terms count for .05% of all queries. This makes sense when you figure people have learned that the more complete they search, the more relative the websites returned.

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