Keyword Research & SEO Tutorial for Online Course Creators | Interview with Stephan Spencer

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Thinkific Content Manager Tyler Basu interviews SEO expert Stephan Spencer on how online course creators can use keyword research and search engine optimization (SEO) techniques to optimize their online courses for discoverability in search engines. For links to tools mentioned visit:

For more online course creation and marketing tips, visit Thinkific’s blog:

Stephan Spencer is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, a book with nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities. He has spoken at countless hundreds of internet marketing events, including all the major search & e-commerce conferences, he’s a contributor to numerous online publications, and the host of two top ranked iTunes podcasts, The Optimized Geek and Marketing Speak.


  1. Gabriela 111 says:

    Wow!!!! Thank you again, Tyler, for taking such good care of your Thinkific members, inviting specialists who share their expertise freely and materials for free. Like Stephan is now allowing us to have chapter 7 of his book for free.
    I appreciate your efforts and your dedication to us members, so much. What I learn just from this video, is priceless. I wrote my first course and have a few chapters in draft, but it will be a long time before I publish it. I will go through every training video and apply everything I learn, then I will be ready to publish. Thanks again for inviting these experts who share their knowledge for free. I absolutely love Thinkific.

    • Thinkific says:

      Thank you for the feedback Gabriela! We are glad to know that these videos are helpful for you. Keep us posted on your progress!

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