SEO Company in Oxford

Marketing with SEO or PPC? Which One is Best Option for You?
Hire a SEO Company in Oxford.
There are two major Google search engine marketing strategies.
SEO (search engine optimisation) and PPC (pay-per-click).
Both strategies are completely different and it is hard to decide which one is ideal for you.
PPC refers to advertising on a search engine that bills you on a per click basis i.e. whenever a visitor clicks on one of your adverts.
The order of adverts is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed higher.
These sponsored listings are referred to as PPC listings or adverts.
SEO tries to change your search engine page positions by altering a number of factors including link popularity, Page Authority, Engagement and so on.
If your web site is search engine optimised then obviously you are more likely to have a good visibility in the search engines.
A well-optimized and marketed site will be listed in the top results any time a person searches for relevant keywords.
One of the best benefits of SEO marketing is you don’t need to pay for any clicks! Though you pay for the page developer and copywriters time.
You can cover a large range of search terms with PPC, whilst with SEO effectively you need to create one webpage for each search term.
So reserve SEO for your most competitive search phrases which otherwise would be very pricey on PPC.
Once you have a PPC campaign operating you will see which search phrases generate clicks and conversions so you can soon delete the non performing keywords.
So the most effective strategy is a mixture of SEO and PPC – either alone will be more costly.
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SEO Company in Oxford
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